Sunday, June 12, 2011

Trip to National Museum

    Among the topics covered in the Museum, there were some topics I was quite interested in. The first would be ancient burial methods. These methods vary across different cultures (and Eras), and are as interesting as some are mysterious.

   Take for example the Chinese hanging coffins. These coffins are placed at the face of the cliff, and Discovery Channel had documented the custom of bringing up coffins up the cliff and the tradition itself.

Chinese Hanging Coffins

   Another topic I'm interested in is the interaction between the Kings and Rulers of different lands before the modern ages (when Malacca was still a country on its own), for example China and Malacca, or Thailand and Malacca. They often sent gifts to each other to uphold the friendship between countries. China would send gifts to Malacca which represented royalty, which has left a legacy of identity in our history. Thailand (then known as Siam) was given Gold and Silver tree sculptures.

Gold Tree given to Thailand (Siam)

Saturday, January 15, 2011

Week 2 : Prototyping

Prototype 1

Week 2 : Strategic Brief

Project Definition :
The project is to redesign the Courts Mammoth Malaysian website, with functional design that portray the identity of Courts and provide easy access for consumers to Courts Mammoth’s updates.

Current Site Analysis Goals :
The site should serve as a portal for consumers to check out promotions and products, as well as get to know more about Courts Mammoth through their profile and events page.

Client’s Analysis :
Courts Mammoth is a furniture and electronics retailer which has been in Malaysia for 24 years. Their mission is “to be the most customer orientated, profit focused retailer making aspirational home products easily affordable.”
 Courts Mammoth’s USP include their sleep clinic, a service which provides independant expert consultation on solutions for a customer’s sleeping problems.

Short and Long-term Site Goals :
The long term goal of the site is to further establish Courts Mammoth’s presence in Malaysia as an electronics and furniture retailer.
To achieve that, the short term goals of the site would be to improve the consumer’s accessibility (and experience) to check for latest promotions and features. In effect, turnout at events or promotion periods should increase and thus the familiarity towards Courts Mammoth as well.

Target Audience (amended) :
Young adults are the more suitable target audience for electronics and furniture. Their age group would be around 25-35 - some of them may have just started a family and bought a house; some are occasionally expanding their furniture to accommodate more people in their home; and some would be interested to upgrade their home electronics (example: buying a bigger tv).

Competitor’s Analysis :
Competitor websites have a few things in common :


-          - Design is consistent through website to enhance brand identity
-          - Either use their brand colors or keep it simple (lines and boxes)


-          - Promotions  / services / events are highlighted on the home page
-          - Online organized gallery of their products / product brands
-          - Mailing list to recieve promotional updates
-          - Make it easy for clients find their stores / contact

Idea and Concept Implementation :

The redesign of the Courts Mammoth website aims to make it more appealing to a generation of users who have become quite used to acquiring information from websites, thus will not be very patient with bad navigation and colors / text / graphics which strain the eye and mind.

The new design will have more harmonious colors as well as a more organized layout (not to mention consistent look), and feel more user-friendly at the same time slightly more sophisticated and fresh.

Thursday, January 13, 2011

Week 2 : Site Structure

1) Refined sitemap

Please visit link for details in the sitemap (and details in the pages) :

2) Moodboard

3) Structure

4) Structure 2

Sunday, January 9, 2011

Week 1 : Client Website

Courts Mammoth

- buttons are rather unappealing

-  navigation does not show current page
- information can be arranged into paragraph for better reading

- text hierarchy can be better
- there is more information about the products under 'FAQ' than the 'Products' page itself.

- Several different fonts used in the page, and links could be displayed with an underline instead of bluntly describing it with text (click to view pdf)

Overall :
Pros : main page looks acceptable.

Cons : inconsistent design of the homepage and the rest of the site.

overall lacks user-friendliness in navigation as well as hierarchy and presentation. Typography, design and copy-writing can be improved. Website looks like a basic draft rather than a completed website.

Week 1 : Site Map

Week 1 : Gantt Chart