yunaxakya: sem 6

Week 1 : Client Website

- buttons are rather unappealing

- navigation does not show current page
- information can be arranged into paragraph for better reading

- text hierarchy can be better
- there is more information about the products under 'FAQ' than the 'Products' page itself.

- Several different fonts used in the page, and links could be displayed with an underline instead of bluntly describing it with text (click to view pdf)

Overall :
Pros : main page looks acceptable.

Cons : inconsistent design of the homepage and the rest of the site.

overall lacks user-friendliness in navigation as well as hierarchy and presentation. Typography, design and copy-writing can be improved. Website looks like a basic draft rather than a completed website.

Week 1 : Site Map

Week 1 : Gantt Chart

Week 1 : Commercial Websites

inkd

- quite a user friendly contact page
- starting from the Sub-title, to the email (care@inkd.com) and the CEO's email, they're telling us that there are committed to taking our messages.

- Clean and clear home page, with a smart way of having promotions (countdown).

- Beautiful navigation, very clear on how it works. (titles, sub-titles, 'View All', and links)

- information is well presented on the same page (top: features ; right: help/contact ; left: categories ; bottom: customization)

Overall: A beautiful website with clean, simple, but smart design and navigation, making it easy to navigate and friendly on a one-to-one level, with the text almost 'speaking' to the user. Presents information well.

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Mission Bicycle Company

- Good navigation design : the contact, feedback, and help are conveniently available in the same spot throughout the website.

- products

- the very handy 'help' feature which allows the user to take a snapshop of the page to communication easier.

- nice color-coded gallery

Overall : Website with good navigation that contributes to the 'feel' factor. Easily accessible 'contact', 'feedback' and 'help' helps boost the user-friendliness.

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nestliving

- simple navigation that prioritizes in making space for the content.

- the rest of the navigation tucked in a corner. Again, main content in the middle is given priority.

- gallery

- well presented information, good use of bold and single line paragraphs.

Overall : A website that succeeds to puts content first, with its navigation simple yet functional and easy to find, as well as successfully making large amounts of information easy to read.

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Team Excellence

- clear and appealing navigation (below the arrows), bold but effective way of presenting the information (the 'about us' is summarized in one big picture which also promotes their features)

- clear and beautiful way of presenting information

- presents information on a different page as deemed necessary, but at the same time subtly providing a link back to home.

- beautiful information presentation

Overall : A corporate website that is functional and information well-presented, yet still beautiful, original, and appeals to both common users and corporates (assumption)

Week 1 : Competitor Websites

Harvey Norman

- typography in body content can be better. Lack of hierarchy in presenting information (title and content are put together with no apparent separation)

- different categories can be labeled, for example: 'advertisements'.

- information on this page appears to be slightly better presented

- can be better replaced with a simple 'view' or 'go' or a button.

Overall :
Pros:
- maintains the identity of Harvey Norman throughout the website (colors and logo)
- simple navigation, uncluttered and clean.

Cons:
- nothing to indicate which page you are currently on.
- quite a few subtle mistakes and less-than-thoughtful designs reduces the overall appeal.

Comments: basic typography and design, but acceptable for use.
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SenQ

- inconsistent look (logo is not seen here)

- although navigation is arranged in order, but the design looks cluttered, a little messy.

- description 'locate your nearest senQ store' can be bolded for better presentation.

Overall :
Pros : design that promotes the brand identity

Cons : logo is missing in some pages, minor inconsistency. Some pages look cluttered, maybe due to the design and also the typography.

Comments : Nice look and feel but can be cleaner

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Ikea

- Clean and clear navigation with indications of the current page as well as highlights. Uses the brand color.

- Information well presented, using pictures rather than too much text.

- Again, beautiful and functional navigation designs.

- Unique and innovative way of sending a message, by using elements that interact with on-screen objects instead of the conventional presentation.

Overall :
Pros : Clean but retains identity, some innovative and interesting ways of presenting information, at the very least, not boring at all.
Appealing names : 'Even Lower Price' replacing the common 'Promotions' and the special 'products' page.

Cons : Brand identity could be enhanced somehow.