- buttons are rather unappealing
- navigation does not show current page
- information can be arranged into paragraph for better reading
- text hierarchy can be better
- there is more information about the products under 'FAQ' than the 'Products' page itself.
- Several different fonts used in the page, and links could be displayed with an underline instead of bluntly describing it with text (click to view pdf)
Pros : main page looks acceptable.
Cons : inconsistent design of the homepage and the rest of the site.
overall lacks user-friendliness in navigation as well as hierarchy and presentation. Typography, design and copy-writing can be improved. Website looks like a basic draft rather than a completed website.