Week 1 : Competitor Websites

Harvey Norman

- typography in body content can be better. Lack of hierarchy in presenting information (title and content are put together with no apparent separation)

- different categories can be labeled, for example: 'advertisements'.

- information on this page appears to be slightly better presented

- can be better replaced with a simple 'view' or 'go' or a button.

Overall :
Pros:
- maintains the identity of Harvey Norman throughout the website (colors and logo)
- simple navigation, uncluttered and clean.

Cons:
- nothing to indicate which page you are currently on.
- quite a few subtle mistakes and less-than-thoughtful designs reduces the overall appeal.

Comments: basic typography and design, but acceptable for use.
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 SenQ

- inconsistent look (logo is not seen here)

- although navigation is arranged in order, but the design looks cluttered, a little messy.

- description 'locate your nearest senQ store' can be bolded for better presentation.

Overall :
Pros : design that promotes the brand identity

Cons : logo is missing in some pages, minor inconsistency. Some pages look cluttered, maybe due to the design and also the typography.

Comments : Nice look and feel but can be cleaner

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Ikea

- Clean and clear navigation with indications of the current page as well as highlights. Uses the brand color.

- Information well presented, using pictures rather than too much text.

- Again, beautiful and functional navigation designs.

- Unique and innovative way of sending a message, by using elements that interact with on-screen objects instead of the conventional presentation.

Overall :
Pros : Clean but retains identity, some innovative and interesting ways of presenting information, at the very least, not boring at all.
Appealing names : 'Even Lower Price' replacing the common 'Promotions' and the special 'products' page.

Cons : Brand identity could be enhanced somehow.